The general idea is to work backward from quarterly or annual goals toward KPIs that indicate progress toward those goals. For example, you could have a business objective of $25,000 in new EFT, so the KPI assigned to the business development team is “consult-to-paid conversion rate".
Read MoreLeading indicators best represent the business’s headlights and tell you where the company is going and what obstacles to watch out for. By the time your financial statements alert you to an issue, it’s too late, but by mixing certain operational data points with financial data you can provide leading indicators for your team to avoid pitfalls.
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