Emailed on March 1, 2019 in The Friday Forward

Uber for [insert product/service here] is probably the most cliche phrase in all of entrepreneurship these days.

But Zum, the Uber for kids, is really onto something.

Zum, which offers an on-demand ridehailing service for children and families, has announced a $40 million Series C round led by BMW i Ventures, with participation from existing backers Spark Capital and Sequoia and new investors NGP Capital, Volvo Cars Tech Fund, Draper Nexus and Clearvision.

In addition to individual customers, Zum has partnerships with more than 2,000 different schools, a network the company claims includes 80% of California's student population, offering transportation to and from school, field trips and after-school activities.