The strange world of eCommerce and COVID-19

Emailed on April 17th 2020 in The Friday Forward

Stackline released two very interesting infographics a few weeks back on the Top 100 fastest growing & declining categories in eCommerce.

The fastest growing highlights:

  • Bread machines: Coming in at the #2 spot, confirm that if you made banana bread in the past 2 weeks you are, in fact, basic.

  • Weight training: Please, tip your delivery driver HEAVILY (pun intended)

  • Hair coloring: Please, share before/after videos of this experiment with all of us

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And for the fastest declining...

  • Cameras: this one is a bit surprising considering new demand for live streams; however I expect this to be considering only one category of camera.

  • Golf clubs: I need confirmation - is golf not the perfect activity for social distancing? Unless you're also a lefty with a mean slice, chances of you being within 6 ft of me in our next round are slim.

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Sean Steigerwald