The F-150 is THE truck

Emailed on June 26th 2020 in The Friday Forward

With the new F-150 being unveiled this week, here's some crazy trucking stats:

  • In a study commissioned by Ford, Boston Consulting Group found the F-Series made about $42 billion in revenue last year, not far behind the iPhone’s $55 billion in revenue.

  • The F-Series generated more revenue in 2019 than the MLB, NHL, NFL, and NBA combined.

  • On its own, the F-Series would be a Fortune 100 company larger than McDonald’s, Nike, Coca-Cola, and Starbucks in terms of revenue.

In fact, car types don’t argue over whether the F-Series is the sales leader, they fight over how long it’s been the leader.

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Sean Steigerwald