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South Korea's largest export

Emailed on February 21st 2020 in The Friday Forward

Is... entertainment. Specifically, pop music (known as K-Pop).

And there is no bigger K-Pop group that BTS.

Hold onto your Airpods, here comes three stats that will blow your mind:

  • In three October 2019 concerts in Seoul, BTS created a total economic effect worth $861 million, per researchers at Korea University. 

  • BTS contributes $4.7 billion to South Korea’s GDP, on par with SAMSUNG and HYUNDAI. 

  • The band has a more engaged following on Twitter than any other entity by far, per Axios. It got almost 4x the engagement of President Trump in early 2019, per CrowdTangle. 

This week the South Korean pop band is releasing its latest album, Map of the Soul: 7, which is already the most preordered album of all time.


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