Emailed on January 18, 2019 in The Friday Forward

YouTube is cracking down hard on young whippersnappers hoping to go viral from dangerous challenges like The Tide Pod or Bird Box Challenge.

Specifically, the platform is clamping down on content that shows YouTubers engaging in 1) challenges “that can cause death and/or have caused death in some instances,” and 2) pranks that can cause “a perceived danger of serious physical injury” or “severe emotional distress.”

While YouTube certainly stands to make a pretty penny from such viral phenomenons, they’ve thankfully taken the stance that no amount of user engagement is worth someone’s life.