Facebook is a juggernaut
Emailed on January 31st 2020 in The Friday Forward
Despite an onslaught of scrutiny and scandal over the past few years, Facebook closed out the second decade of the millennium stronger than ever, as Axios’ Sara Fischer reports.
Facebook brought in nearly $70 billion in revenue for 2019, up more than 25% from the year prior and up more than 1,300% from 2012, the year it went public. Even in regions like North America and Europe, where the company’s user growth has plateaued and privacy regulation has been introduced, Facebook has still managed to squeeze significantly more money from each user every year.
User acquisition isn't the only way to grow: In the U.S. and Canada, Facebook has increased its user base by less than 4% in the past two years — but it has increased its revenue per user there by more than 60%.
The visual:
